APA (7th ed.) Citation

Aaker, D. A., Day, G., & Kumar, V. (1995). Marketing research (5th.). John Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., G. Day, and V. Kumar. Marketing Research. 5th. New York: John Wiley, 1995.

MLA (8th ed.) Citation

Aaker, David A., et al. Marketing Research. 5th. John Wiley, 1995.

Warning: These citations may not always be 100% accurate.