APA (7th ed.) Citation

McGraw-Hill, Bitner, M., & Zeithaml, V. (1996). Services marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

McGraw-Hill, M. Bitner, and Valarie A Zeithaml. Services Marketing. New York: McGraw-Hill, 1996.

MLA (8th ed.) Citation

McGraw-Hill, et al. Services Marketing. McGraw-Hill, 1996.