APA (7th ed.) Citation

McGraw-Hill & Palmer, A. (1997). Principles of services marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

McGraw-Hill and A. Palmer. Principles of Services Marketing. London: McGraw-Hill, 1997.

MLA (8th ed.) Citation

McGraw-Hill and A. Palmer. Principles of Services Marketing. McGraw-Hill, 1997.