APA (7th ed.) Citation

South-Western, Bergiel, B., & Walters, C. (1989). Consumer behavior: A decision making approach. South-Western.

Chicago Style (17th ed.) Citation

South-Western, B. Bergiel, and C. Walters. Consumer Behavior: A Decision Making Approach. Cincinnati: South-Western, 1989.

MLA (8th ed.) Citation

South-Western, et al. Consumer Behavior: A Decision Making Approach. South-Western, 1989.