Consumer behavior : A decision making approach.

• Corporate Author: South-Western
• Other Authors: Bergiel, B., Walters, C.
• Format: Book
• Language: English
• Published: Cincinnati : South-Western, c1989
• Subjects: ΑΓΑΘΑ; ΚΑΤΑΝΑΛΩΤΗΣ; Μάρκετινγκ
• Physical Description: xv,608σελ. : σχημ.,εικ.
• ISBN: 0538802006