APA (7th ed.) Citation

Irwin, Olson, J., & Peter, P. (1996). Consumer behavior and marketing strategy (4th.). Irwin.

Chicago Style (17th ed.) Citation

Irwin, J. Olson, and P. Peter. Consumer Behavior and Marketing Strategy. 4th. Chicago: Irwin, 1996.

MLA (8th ed.) Citation

Irwin, et al. Consumer Behavior and Marketing Strategy. 4th. Irwin, 1996.