APA (7th ed.) Citation

Irwin, Kashani, K., Quelch, J., & Vandermerwe, S. (1994). European cases in marketing management. Irwin.

Chicago Style (17th ed.) Citation

Irwin, K. Kashani, J. Quelch, and S. Vandermerwe. European Cases in Marketing Management. Burr Ridge: Irwin, 1994.

MLA (8th ed.) Citation

Irwin, et al. European Cases in Marketing Management. Irwin, 1994.

Warning: These citations may not always be 100% accurate.