APA (7th ed.) Citation

Harvard business school press, Barabba, V., & Zaltman, G. (1991). Hearing the voice of the market: Competitive advantage through creative use of market information. Harvard business school press.

Chicago Style (17th ed.) Citation

Harvard business school press, Vincent Barabba, and Gerald Zaltman. Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information. Boston: Harvard business school press, 1991.

MLA (8th ed.) Citation

Harvard business school press, et al. Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information. Harvard business school press, 1991.