Hearing the voice of the market : competitive advantage through creative use of market information.

• Corporate Author: Harvard business school press
• Other Authors: Barabba, Vincent, Zaltman, Gerald
• Format: Book
• Language: English
• Published: Boston : Harvard business school press, 1991
• Subjects: Αγορά; ΒΙΟΜΗΧΑΝΙΚΟ ΜΑΝΑΤΖΜΕΝΤ; ΕΡΕΥΝΑ ΑΓΟΡΑΣ
• Item Description: Περιλαμβάνει ευρετήριο.
• Physical Description: 294σ.