APA (7th ed.) Citation

McGraw-Hill, Douglas, S., & Graig, S. (1995). Global marketing strategy. McGraw-Hill.

Chicago Style (17th ed.) Citation

McGraw-Hill, Susan Douglas, and Samuel Graig. Global Marketing Strategy. New York: McGraw-Hill, 1995.

MLA (8th ed.) Citation

McGraw-Hill, et al. Global Marketing Strategy. McGraw-Hill, 1995.