APA (7th ed.) Citation

Irwin, Bernhardt, K., & Kinnear, T. (1994). Cases in marketing management. Irwin.

Chicago Style (17th ed.) Citation

Irwin, K. Bernhardt, and T. Kinnear. Cases in Marketing Management. Burr Ridge: Irwin, 1994.

MLA (8th ed.) Citation

Irwin, et al. Cases in Marketing Management. Irwin, 1994.

Warning: These citations may not always be 100% accurate.