APA (7th ed.) Citation

Sage & Mooij, M. (1997). Global marketing and advertising: Understanding cultural paradoxes. Sage.

Chicago Style (17th ed.) Citation

Sage and Marieke Mooij. Global Marketing and Advertising: Understanding Cultural Paradoxes. London: Sage, 1997.

MLA (8th ed.) Citation

Sage and Marieke Mooij. Global Marketing and Advertising: Understanding Cultural Paradoxes. Sage, 1997.

Warning: These citations may not always be 100% accurate.