APA (7th ed.) Citation

McGraw-Hill, Moore, W., & Pessemier, E. (1993). Product planning and management: Designing and delivering value. McGraw-Hill.

Chicago Style (17th ed.) Citation

McGraw-Hill, William Moore, and Edgar Pessemier. Product Planning and Management: Designing and Delivering Value. London: McGraw-Hill, 1993.

MLA (8th ed.) Citation

McGraw-Hill, et al. Product Planning and Management: Designing and Delivering Value. McGraw-Hill, 1993.