Παραπομπή σε μορφή APA (7η εκδ.)

Belch, G. E., & Belch, M. A. (1995). Introduction to advertising and promotion: An intergrated marketing communications perspective (3rd ed.). Irwin.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Belch, George E., και Michael A. Belch. Introduction to Advertising and Promotion: An Intergrated Marketing Communications Perspective. 3rd ed. Chicago: Irwin, 1995.

Παραπομπή σε μορφή MLA (8th εκδ.)

Belch, George E., και Michael A. Belch. Introduction to Advertising and Promotion: An Intergrated Marketing Communications Perspective. 3rd ed. Irwin, 1995.