APA (7th ed.) Citation

Belch, G. E., & Belch, M. A. (1995). Introduction to advertising and promotion: An intergrated marketing communications perspective (3rd ed.). Irwin.

Chicago Style (17th ed.) Citation

Belch, George E., and Michael A. Belch. Introduction to Advertising and Promotion: An Intergrated Marketing Communications Perspective. 3rd ed. Chicago: Irwin, 1995.

MLA (8th ed.) Citation

Belch, George E., and Michael A. Belch. Introduction to Advertising and Promotion: An Intergrated Marketing Communications Perspective. 3rd ed. Irwin, 1995.