Introduction to advertising and promotion : an intergrated marketing communications perspective /

• Main Author: Belch, George E. (George Edward), 1951-
• Other Authors: Belch, Michael A. (συγγραφέας.)
• Format: Book
• Language: English
• Published: Chicago : Irwin, c1995.
• Edition: 3rd ed.
• Series: Irwin series in marketing
• Subjects: Advertising.; Communication in marketing.; Sales promotion.
• Item Description: Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
• Physical Description: xxii, 762 σ. : εικ., σχημ., πιν. ; 29 εκ.
• Bibliography: Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 721-738) και ευρετήρια.
• ISBN: 0256136963