Introduction to advertising and promotion : an intergrated marketing communications perspective /

• Main Author: Belch, George E. (George Edward), 1951-
• Other Authors: Belch, Michael A. (συγγραφέας.)
• Format: Book
• Language: English
• Published: Chicago : Irwin, c1995.
• Edition: 3rd ed.
• Series: Irwin series in marketing
• Subjects: Advertising.; Communication in marketing.; Sales promotion.