APA (7th ed.) Citation

Burns, A., & Bush, R. (1998). Marketing research (2nd.). Prentice Hall.

Chicago Style (17th ed.) Citation

Burns, A., and R. Bush. Marketing Research. 2nd. New Jersey: Prentice Hall, 1998.

MLA (8th ed.) Citation

Burns, A., and R. Bush. Marketing Research. 2nd. Prentice Hall, 1998.