Jon, Dalrymple, D., & Parsons, L. Marketing management: Text and cases (6th.). John Wiley.
Chicago Style (17th ed.) CitationJon, D. Dalrymple, and L. Parsons. Marketing Management: Text and Cases. 6th. New York: John Wiley.
MLA (8th ed.) CitationJon, et al. Marketing Management: Text and Cases. 6th. John Wiley.
Warning: These citations may not always be 100% accurate.