APA (7th ed.) Citation

Wilkie, W. (1990). Consumer behavior (2nd.). John Wiley and Sons.

Chicago Style (17th ed.) Citation

Wilkie, W. Consumer Behavior. 2nd. New York: John Wiley and Sons, 1990.

MLA (8th ed.) Citation

Wilkie, W. Consumer Behavior. 2nd. John Wiley and Sons, 1990.

Warning: These citations may not always be 100% accurate.