APA (7th ed.) Citation

Aaker, D. A., Batra, R., & Myers, J. (1992). Advertising management (4th.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Aaker, David A., R. Batra, and J. Myers. Advertising Management. 4th. New Jersey: Prentice-Hall, 1992.

MLA (8th ed.) Citation

Aaker, David A., et al. Advertising Management. 4th. Prentice-Hall, 1992.

Warning: These citations may not always be 100% accurate.