Advertising management.

• Other Authors: Aaker, David A., Batra, R., Myers, J.
• Format: Book
• Language: English
• Published: New Jersey : Prentice-Hall, c1992
• Edition: 4th
• Subjects: ΔΙΑΦΗΜΙΣΗ; Μάνατζμεντ
• Physical Description: 593σελ. : εικ.
• ISBN: 0130091502