APA (7th ed.) Citation

Kotler, P., Lilien, G. L., & Moorthy, K. S. (1992). Marketing models. Prentice-Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, Gary L. Lilien, and K. Sridhar Moorthy. Marketing Models. New Jersey: Prentice-Hall, 1992.

MLA (8th ed.) Citation

Kotler, Philip, et al. Marketing Models. Prentice-Hall, 1992.