Principles of marketing.

• Other Authors: Armstrong, Gary (Gary M.), Kotler, Philip
• Format: Book
• Language: English
• Published: New Jersey : Prentice-Hall, c1991
• Edition: 5th
• Subjects: Μάρκετινγκ
• Physical Description: 711σελ. : εικ.,πιν.
• ISBN: 0137216890