APA (7th ed.) Citation

Armstrong, G., & Kotler, P. (1996). Principles of marketing (european edit.). Prentice Hall.

Chicago Style (17th ed.) Citation

Armstrong, Gary, and Philip Kotler. Principles of Marketing. european edit. London: Prentice Hall, 1996.

MLA (8th ed.) Citation

Armstrong, Gary, and Philip Kotler. Principles of Marketing. european edit. Prentice Hall, 1996.

Warning: These citations may not always be 100% accurate.