APA (7th ed.) Citation

Hougton Mifflin Company, Ferrell, O., & Pride, W. (1997). Marketing: Concepts and strategies. Hougton Mifflin Company.

Chicago Style (17th ed.) Citation

Hougton Mifflin Company, O. Ferrell, and W. Pride. Marketing: Concepts and Strategies. Boston: Hougton Mifflin Company, 1997.

MLA (8th ed.) Citation

Hougton Mifflin Company, et al. Marketing: Concepts and Strategies. Hougton Mifflin Company, 1997.