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|a Hoffman, Douglas K.
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|a Marketig :
|b best practices /
|c K.Douglas Hoffman ... [et. al.].
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|a 2nd ed.
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|a Mason ,Ohio :
|b Thomson / South-Western,
|c c2003
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|a xxii , 647σ. :
|b εικ. (μερικές έγχρ.) ;
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