APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. (2002). Marketing research: The impact of the internet (5th ed.). Wiley.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger Gates. Marketing Research: The Impact of the Internet. 5th ed. Hoboken: Wiley, 2002.

MLA (8th ed.) Citation

McDaniel, Carl D., and Roger Gates. Marketing Research: The Impact of the Internet. 5th ed. Wiley, 2002.