Marketing research : The impact of the internet /

• Main Author: McDaniel, Carl D.
• Other Authors: Gates, Roger
• Format: Book
• Language: Greek
• Published: Hoboken : Wiley, c2002
• Edition: 5th ed.
• Subjects: Marketing recearch
• Item Description: Rev. ed. of: Contemporary marketing research .4th ed. 1999.
• Physical Description: xxxii , 682, 36 , 9p : col.ill. ; 26cm + 1 computer oprical disc (4 3/4 )
• Bibliography: Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 26-36 of 3rd group ) και ευρετήριο
• ISBN: 047000357X