Παραπομπή σε μορφή APA (7η εκδ.)

McDaniel, C. D., & Gates, R. (2001). Marketing research essentials (3rd ed.). South-Western College pub..

Παραπομπή σε μορφή Chicago (17η εκδ.)

McDaniel, Carl D., και Roger Gates. Marketing Research Essentials. 3rd ed. Cincinnati , Ohio: South-Western College pub., 2001.

Παραπομπή σε μορφή MLA (8th εκδ.)

McDaniel, Carl D., και Roger Gates. Marketing Research Essentials. 3rd ed. South-Western College pub., 2001.