APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. (2001). Marketing research essentials (3rd ed.). South-Western College pub..

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger Gates. Marketing Research Essentials. 3rd ed. Cincinnati , Ohio: South-Western College pub., 2001.

MLA (8th ed.) Citation

McDaniel, Carl D., and Roger Gates. Marketing Research Essentials. 3rd ed. South-Western College pub., 2001.