Παραπομπή σε μορφή APA (7η εκδ.)

Boyd, H. W., Larreche, J., Mullins, J., & Walker, O. C. (2002). Marketing management: A strategic decision-making approach (4th ed.). McGraw-Hill.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Boyd, Harper W., Jean-Claude Larreche, John Mullins, και Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 4th ed. Boston ,Mass: McGraw-Hill, 2002.

Παραπομπή σε μορφή MLA (8th εκδ.)

Boyd, Harper W., et al. Marketing Management: A Strategic Decision-making Approach. 4th ed. McGraw-Hill, 2002.