APA (7th ed.) Citation

Boyd, H. W., Larreche, J., Mullins, J., & Walker, O. C. (2002). Marketing management: A strategic decision-making approach (4th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Boyd, Harper W., Jean-Claude Larreche, John Mullins, and Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 4th ed. Boston ,Mass: McGraw-Hill, 2002.

MLA (8th ed.) Citation

Boyd, Harper W., et al. Marketing Management: A Strategic Decision-making Approach. 4th ed. McGraw-Hill, 2002.