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|a Marketing management :
|b A strategic decision-making approach /
|c Harper W. Boyd.... [et. al.].
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|a 4th ed.
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|a Boston ,Mass :
|b McGraw-Hill,
|c c2002
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|a xxi , 594σ. :
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|a The McGraw-Hill/Irwin series in marketing
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|a Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
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|a Marketing
|x management
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| 700 |
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|a Larreche, Jean-Claude
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|a Mullins, John
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|a Walker, Orville C.
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