Marketing management : A strategic decision-making approach /

Bibliographic Details
Main Author: Boyd, Harper W.
Other Authors: Larreche, Jean-Claude, Mullins, John, Walker, Orville C.
Format: Book
Language:Greek
Published: Boston ,Mass : McGraw-Hill, c2002
Edition:4th ed.
Series:The McGraw-Hill/Irwin series in marketing
Subjects:

ΒΚΠ - Μεσολόγγι: BSC

Holdings details from ΒΚΠ - Μεσολόγγι: BSC
Call Number: 658.8 MAR
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