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|a Futrell, C.
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|a Fundamentals of selling :
|b customers for life through service /
|c Charles M. Futrell.
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|a 9th ed.
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|a xxv , 658σ. :
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|a McGraw-Hill /Irwin series in marketing
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 639-643) και ευρετήριο
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|a Selling
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