APA (7th ed.) Citation

Palmer, A. (2005). Principles of services marketing (4th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Palmer, A. Principles of Services Marketing. 4th ed. London: McGraw-Hill, 2005.

MLA (8th ed.) Citation

Palmer, A. Principles of Services Marketing. 4th ed. McGraw-Hill, 2005.