APA (7th ed.) Citation

Kerin, R. A., Berkowitz, E. N., Hartley, S. W., & Rudelius, W. (2006). Marketing (8th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Eric N. Berkowitz, Steven W. Hartley, and William Rudelius. Marketing. 8th ed. New York: McGraw-Hill, 2006.

MLA (8th ed.) Citation

Kerin, Roger A., et al. Marketing. 8th ed. McGraw-Hill, 2006.