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|a Kerin, Roger A.
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|a Marketing /
|c Roger A. Kerin . ... [et al.].
|
| 250 |
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|a 8th ed.
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| 260 |
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|a New York :
|b McGraw-Hill,
|c 2006
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| 300 |
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|a x1vi
|a 733σ. :
|b εικ.col. ;
|c 29εκ. +
|e 1CD-ROM
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|a McGraw-Hill series in marketing
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| 504 |
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|a Περιλαμβάνει βιβλιογραφίες και ευρετήρια.
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| 650 |
|
0 |
|a MARKETING
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| 650 |
|
4 |
|a Μάρκετινγκ
|
| 700 |
1 |
|
|a Berkowitz, Eric N.
|
| 700 |
1 |
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|a Hartley, Steven W.
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| 700 |
1 |
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|a Rudelius, William
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