APA (7th ed.) Citation

Pride, W., & Ferrell, O. (2003). Marketing: Concepts and strategies (12th ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride, W., and O.C Ferrell. Marketing: Concepts and Strategies. 12th ed. Boston: Houghton Mifflin, 2003.

MLA (8th ed.) Citation

Pride, W., and O.C Ferrell. Marketing: Concepts and Strategies. 12th ed. Houghton Mifflin, 2003.

Warning: These citations may not always be 100% accurate.