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LEADER |
06890nam a2200625 a 4500 |
001 |
GR-MES12308 |
008 |
070530s gr b 000 0 gre d |
020 |
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|a 9602865903
|q τ.1
|
020 |
|
|
|a 9602865911
|q τ.2
|
020 |
|
|
|a 960286592X
|q τ.3
|
020 |
|
|
|a 9602865938
|q τ.4
|
040 |
|
|
|a GrPaTEI
|b gre
|c GR-PaULI
|
040 |
|
|
|a GrPaTEI
|b gre
|c GR-PaULI
|
130 |
0 |
|
|3 GOW HAN OF MAR
|a Gower handbook of marketing
|
245 |
1 |
0 |
|a Marketing ; επιμέλεια Michael J. Thomas , μετάφραση-απόδοση Νίκος Σαρρής.
|
250 |
|
|
|a 4η εκδ.
|
260 |
|
|
|a Αθήνα :
|b 'Ελλην,
|c 2001
|
300 |
|
|
|a τ. :
|b πιν., χάρτες ;
|c 24εκ.
|
500 |
|
|
|a τ.1 ανάπτυξη στρατηγικής μάρκετινγκ - τ.2 οργάνωση αποτελεσματικού μάρκετινγκ - τ.3 δημιουργία προϊόντος - τ.4 διανομή προϊόντος
|
500 |
|
|
|a τίτλος πρωτοτύπου: Gower handbook of marketing
|
504 |
|
|
|a περιλαμβάνει βιβλιογραφικές παραπομπές
|
650 |
|
4 |
|a Μάρκετινγκ
|
700 |
0 |
|
|a Thomas Michael J.
|
700 |
1 |
|
|a Σαρρής, Νίκος
|
942 |
|
|
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|
952 |
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952 |
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|
952 |
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|
952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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971 |
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|
999 |
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