APA (7th ed.) Citation

Zaltman, G. (2003). How customers think: Essential insights into the mind of the market. HBS Press.

Chicago Style (17th ed.) Citation

Zaltman, Gerald. How Customers Think: Essential Insights into the Mind of the Market. Boston: HBS Press, 2003.

MLA (8th ed.) Citation

Zaltman, Gerald. How Customers Think: Essential Insights into the Mind of the Market. HBS Press, 2003.

Warning: These citations may not always be 100% accurate.