How customers think : Essential insights into the mind of the market /

Bibliographic Details
Main Author: Zaltman, Gerald
Format: Book
Language:Greek
Published: Boston : HBS Press, 2003
Subjects:
Description
Physical Description:xxii 323σ. : εικ. ; 25εκ.
Bibliography:Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
ISBN:1578518261