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|a Zaltman, Gerald
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|a How customers think :
|b Essential insights into the mind of the market /
|c Gerald Zaltman.
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| 260 |
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|a Boston :
|b HBS Press,
|c 2003
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| 300 |
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|a xxii
|a 323σ. :
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|c 25εκ.
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|a Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
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0 |
|a Consumer behavior
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| 650 |
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|a Consumers
|x Psychology
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|a MARKETING
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|a ΚΑΤΑΝΑΛΩΤΕΣ
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| 650 |
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