APA (7th ed.) Citation

Parasuraman, A., Grewal, D., & Krishnan, R. (2004). Marketing research. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Parasuraman, A., Dhruv Grewal, and R. Krishnan. Marketing Research. Boston: Houghton Mifflin, 2004.

MLA (8th ed.) Citation

Parasuraman, A., et al. Marketing Research. Houghton Mifflin, 2004.

Warning: These citations may not always be 100% accurate.