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|a Electronic commerce :
|b B2C strategies and models /
|c Edited by Steve Elliot.
|
260 |
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|a Chichester :
|b Wiley,
|c c 2002.
|
300 |
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|a xii, 352 σ. :
|b εικ. ;
|c 24 εκ.
|
490 |
0 |
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|a Wiley series in information systems
|
504 |
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. [343]-346) και ευρετήριο.
|
505 |
0 |
0 |
|t Foreword /
|r Peter Keen --
|t Contributors --
|t Series preface /
|r Rudy Hirshheim --
|t 1. Introduction to B2C strategies and models /
|r Steve Elliot --
|t 2. Internet retailing in Australia /
|r Steve Elliot --
|t 3. Internet retailing in Denmark /
|r Niels Bjorn-Andersen --
|t 4. Internet retailing in Greece /
|r Nikolaos Mylonopoulos, Katherine Pramataris --
|t 5. Internet retailing in Hong Kong, China /
|r Matthew Lee --
|t 6. Internet retailing in the United Kingdom /
|r Bob Galliers, Anne Wiggins --
|t 7. Internet retailing in the United States /
|r Don Lloyd Cook ...[et al.] --
|t 8. Evaluating websites and surveying customers online /
|r Steve Elliot, Niels Bjiorn-Andersen --
|t Research model and theoretical implications /
|r Steve Elliot --
|t 10. Conclusion /
|r Steve Elliot --
|t References --
|t Index.
|
650 |
|
0 |
|a Electronic commerce
|
650 |
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4 |
|a Ηλεκτρονικό εμπόριο
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700 |
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|a Elliot, Steve
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