Electronic commerce : B2C strategies and models /

• Άλλοι συγγραφείς: Elliot, Steve
• Μορφή: Βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester : Wiley, c 2002.
• Σειρά: Wiley series in information systems
• Θέματα: Electronic commerce; Ηλεκτρονικό εμπόριο

Πίνακας περιεχομένων:

• Foreword / Peter Keen
• Contributors
• Series preface / Rudy Hirshheim
• 1. Introduction to B2C strategies and models / Steve Elliot
• 2. Internet retailing in Australia / Steve Elliot
• 3. Internet retailing in Denmark / Niels Bjorn-Andersen
• 4. Internet retailing in Greece / Nikolaos Mylonopoulos, Katherine Pramataris
• 5. Internet retailing in Hong Kong, China / Matthew Lee
• 6. Internet retailing in the United Kingdom / Bob Galliers, Anne Wiggins
• 7. Internet retailing in the United States / Don Lloyd Cook ...[et al.]
• 8. Evaluating websites and surveying customers online / Steve Elliot, Niels Bjiorn-Andersen
• Research model and theoretical implications / Steve Elliot
• 10. Conclusion / Steve Elliot
• References
• Index.