Total integrated marketing : Breaking the bounds of the function /

Total integrated marketing : Breaking the bounds of the function /

Bibliographic Details
Main Author: Hulbert, James Mac
Other Authors: Capon, Noel, Piercy, Nigel F.
Format: Book
Language:Greek
Published: New York : Free Preess, c2003
Subjects:
MARKETING
Marketing > management
Μάρκετινγκ
ΜΑΡΚΕΤΙΝΓΚ > ΔΙΟΙΚΗΣΗ ΚΑΙ ΟΡΓΑΝΩΣΗ

ΒΚΠ - Μεσολόγγι: BSC

Holdings details from ΒΚΠ - Μεσολόγγι: BSC
Call Number: 658.8 HUL
Copy 1 Available

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