APA (7th ed.) Citation

Pelsmacker, P. D., Bergh, J. V. d., & Geuens, M. (2004). Marketing communications: A european perspective (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Pelsmacker, Patrick De, Joeri Van den Bergh, and Maggie Geuens. Marketing Communications: A European Perspective. 2nd ed. Harlow, England: Prentice Hall, 2004.

MLA (8th ed.) Citation

Pelsmacker, Patrick De, et al. Marketing Communications: A European Perspective. 2nd ed. Prentice Hall, 2004.