Marketing communications : a european perspective /

• Main Author: Pelsmacker, Patrick De
• Other Authors: Bergh, Joeri Van den, Geuens, Maggie
• Format: Book
• Language: Greek
• Published: Harlow, England : Prentice Hall, c2004
• Edition: 2nd ed.
• Subjects: Communication in marketing; ΕΠΙΚΟΙΝΩΝΙΕΣ; Μάρκετινγκ